
"Do I need a cover letter with my resume?" is a frequently asked question by college students. Approximately two thirds of hiring managers will pay attention to the cover letter by either reading it thoroughly, or skimming it quickly to pass along with the resume. A compelling, properly written cover letter shows how you differ from other applicants, that you have knowledge of the organization, and that you are the ideal candidate for the position! The primary purpose of your letter is to have the reader act (read: give you an interview). Written in a persuasive, Attention-Interest-Desire-Action (AIDA) format, this is your chance to build interest by selling your "sizzle" as the ideal match for their personnel needs. Since the facts are already on your resume, there is no need to repeat any of those. As another marketing tool, the cover letter is a place where you can explain, for